![]() Monthly turnover increased from €3.9k to €73k (18x). Some examples of cross-network app ads that are shown on the search engine, YouTube and Google display network. We took an in-depth look at the Google Play listing and the onboarding process: what kind of images work the best, which pricing is the most optimal, and how to get more users to start a trial. ![]() There can be many wins achieved outside of Google Ads as well. We needed to get the full picture of the business. Enough freedom and time for the algorithm to test different variations.Ĥ. We found a way to optimize them so that they’d see our ads with the right searches.ģ. With which videos we could unlock YouTube traffic (instead of Google Display Network)Ģ.Tried to understand what kind of approaches work.We used video ads and we tested the hell out of them. We found a balance between optimizing installs and purchases.ġ. Solution: consistent testing and patience. The challenge: how to get the algorithm working for us? Advertisers don’t have much control over the algorithm so we had to make sure that we would give it the best inputs. Increase revenue while staying profitable to cover the ad spend for the following month. We shook hands on January 2022 and started working with them. The ratings in Google Play Store were good, now it only needed great marketing. Google Ads was the only channel - profitable but the founder didn’t know how to scale it. It’s a one-man company from Germany and the ad spend was less than €3,000. Essential things to reduce your screen time. ![]() The app turns your phone into a minimalist phone - losing the icons, making it colorless, and showing only the necessary buttons. It’s an app that solves the universal problem that every person nowadays is familiar with. That made us interested in minimalist phone. ![]() I guess it’s somewhere in the middle of being cut off from the world, and being wired-in to the internet.You rarely see apps that have a good cause and help people. However, this idea of a more discreet device which performs the fundamental functions of a phone without most of the distractions is very attractive to me. I’m not an Apple Watch wearer anymore having switched to a “real” mechanical watch recently. It’s an interesting idea to have the Apple Watch be your “phone”, and after reading Greg’s piece, it sounds like a very viable option. I truly think this could be the best minimalist approach to a world that seems to demand a smartphone. It allows me to leave my phone at home when I don’t need it but still be contactable, yet I couldn’t see its real usefulness until I took a step back. I’ve been in love with the Apple Watch, particularly a cellular version, for as long as I can remember. That was until I realised I had the best minimal device to replace my phone the whole time – my Apple Watch. Couple this with the realisation that I need to be able to access some apps occasionally (How on earth do you do banking nowadays when the branches are hardly open?) – I was stuck. Recently, I tried a ‘dumb phone’ in the Punkt MP02, which left a lot to be desired considering its £300 price tag. Greg Morris, on what he thinks is the best minimalist phone: After experimenting with older devices, I felt unfulfilled and sometimes caused more hassle than they are worth. The Ultimate Minimalist Phone # Saturday, 12th February 2022
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